Eight weeks since COVID-19 has sent most of us back into our homes, we are seeing a marked turning point, as countries across the world progressively begin to reopen their markets. However, despite the brighter outlook, we are still not out of the woods - businesses and individuals both alike must continue to be nimble and adaptable to further recalibration and change.
As part of their "Coronavirus: Leading through the Crisis" series, McKinsey has recently published their latest data-driven insights on consumer sentiment and the return of work:
- Renewed consumer confidence among B2B decision makers in Asia and Europe.
- The return to the workplace should go beyond the management of physical space - leaders should instill a return “muscle”, an enterprise-wide ability to absorb uncertainty and incorporate lessons into the operating model quickly.
- The power of analytics in navigating the COVID-19 crisis - eg. forecasting demand, identifying potential supply-chain disruptions, targeting support services to at-risk workers, and determining the effectiveness of crisis-intervention strategies, in this ever-changing environment.
- A new normal calls for a new customer experience - especially with many of them frightened, some jobless, and all of them deeply uncertain about the next normal. To renew and improve their customer relationships, companies need to recognize what’s happening now, and respond in three ways: digital excellence, safe and contactless engagement, and dynamic customer insights.
Read their full article here: https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-implications-for-business