Developing Digital Mindsets in Times of Crisis: Methodologies from the Alibaba Business School
Alibaba Business School’s Global Initiatives team has created a reference manual which documents the methodologies of Alibaba and its ecosystem companies as they innovated to address the business roadblocks posed by the COVID-19 pandemic.
While the manual is created based on their experiences in China, the case studies provided within contain numerous learning points that are intended to serve as an inspiration or catalyst to help entrepreneurs and SMEs across Asia develop further methodologies and solutions that are tailored for their local markets.
The examples selected also seek to lead entrepreneurs towards developing a digital mindset through demonstrating the impact of digital platform and tools in alleviating challenges that have arose due to COVID-19.
Read the full manual here:
